service.01→
Positioning & offer architecture
Sharpen what's being sold before selling it. Messaging, ICP, pricing structure — upstream work that makes everything downstream cheaper.
icpnarrativeoffer-design
v2026.04 — AI acquisition stack
The acquisition system for service firms.
Hookd is an AI-native client acquisition partner for consultancies, advisories, and specialist agencies. Research-led targeting, real conversations, durable pipeline.
~/hookd/pipeline.live
qualified_meetings
147
+38%
// last 30 days
reply_rate
11.4%
+4.2pp
// outbound, blended
cost_per_meeting
$182
−61%
// vs $470 industry avg
engagements_active
12
live
// across 4 sectors
[00]consultancies[01]boutique agencies[02]advisory firms[03]B2B specialist studios[04]fractional teams[05]technical service businesses[06]research-led practices[00]consultancies[01]boutique agencies[02]advisory firms[03]B2B specialist studios[04]fractional teams[05]technical service businesses[06]research-led practices[00]consultancies[01]boutique agencies[02]advisory firms[03]B2B specialist studios[04]fractional teams[05]technical service businesses[06]research-led practices
section / 01 — approach
A different operating system for growing a service business.
03 principles
→
→
principle.0101/03
Quality over volume
Five conversations with the right buyer beats fifty with the wrong one. Targeting is a research problem, not a list-buy.
principle.0202/03
AI is leverage, not voice
Models handle research, segmentation, and iteration. People hold strategy, judgment, and craft.
principle.0303/03
Built to compound
Every campaign sharpens the next. Positioning, data, creative — the system you own gets smarter each cycle.
section / 02 — services
Four disciplines. One engagement.
service.02→
AI-native outbound
Research-led, multi-channel sequences with personalization that survives scrutiny. Models dig; people write what gets read.
emaillinkedinintent-signals
service.03→
Inbound systems
Search, social, and editorial built to bring the right buyer to you with intent. Durable surface area, not funnels.
seoeditorialpaid
service.04→
Sales infrastructure
CRM that reflects how you actually work. Call recordings reviewed by AI, surfaced as patterns. Forecasts you can defend.
crmcall-intelreporting
section / 03 — selected work
Receipts. Quietly documented.
id
sector / region
summary
result
VAL-024
Strategy consultancy
London
Rebuilt outbound around three named accounts. Closed two within the quarter.
2/3
named accounts won
BRL-019
Technical advisory
Berlin
Replaced an underperforming SDR function with a research-led system run by two people.
−62%
cost per qualified meeting
NYC-031
Boutique agency
New York
Repositioned the offer, tightened the ICP, rebuilt inbound surface area end-to-end.
4.1×
qualified inbound, 6mo
section / 04 — faq
Plain answers. Fair questions.
Independent service firms — consultancies, advisories, specialist agencies, fractional teams — typically with engagement values between $10k and $500k and a track record of delivering excellent work.
Fixed-scope diagnostic to start, then a quarterly retainer if it makes sense for both sides. Embedded with your team, weekly working sessions, shared dashboards.
The work is structurally different from a traditional agency. Research, segmentation, iteration, and analysis are model-driven. People hold strategy, judgment, and craft. Fewer hands, sharper output.
We commit to specific, measurable deliverables agreed in writing before we start. Whether that translates to revenue depends on factors we don't control — and we'll tell you that upfront.
Diagnostics start at a fixed fee. Retainers scale with scope. We're not the cheapest option and don't try to be.
section / 05 — contact
Tell us what you're trying to build.
direct
hello@hookd-digital.comcapacity
Currently accepting three new engagements for Q3.
open